we create upward spirals.

Most systems drift toward extraction, entropy, and burnout. We are a design studio that builds the opposite: virtuous cycles in code, community, and capital that compound β€” a flywheel that lifts everything it touches.

how?

anatomy of an upward spiral.

Colored strokes are the disciplines we bring. Black balls are the 8 forms of capital those disciplines lift. Tap to stir the storm; hover to read what's traveling up.

social capital financial capital living capital material capital intellectual capital experiential capital cultural capital spiritual capital
Listening & discovery
Narrative & go-to-market
Mechanism design
Software & protocol
Community & education
Reflexivity

the results we create

social capital financial capital living capital material capital intellectual capital experiential capital cultural capital spiritual capital

what we actually do

Listening & discovery Sit with you and your users. Listen for the flywheel already hiding in plain sight, then name it.
Narrative & go-to-market The spiral doesn't spin unless people tell the story. Writing, podcasting, conference design.
Mechanism design Find the loop inside your org or product, then design the incentives that make it spin faster.
Software & protocol Full-stack build on EVM, Solidity, TypeScript, Python. Grants infra, funding UIs, DAO tooling.
Community & education Convene the people who need to find each other, and teach what lets them move together.
Reflexivity Feedback loops that make every rotation teach the next β€” so the system gets smarter on its own.

what?

our featured upward spirals.

Each one is a self-reinforcing loop β€” a flywheel where every rotation makes the next rotation easier.

Spiral 01

Gitcoin.co

Turning open source from a thankless public good into a flywheel: donors give β†’ matching pool amplifies β†’ builders get paid β†’ the ecosystem attracts more donors. $60M+ in matched grants and counting. As of 2025, Kevin has returned to Gitcoin to reboot it β€” what does it mean to Fund What Matters in 2027–2045? The next era is a bold evolution of this mission.

$60M+funding distributed
3,715projects funded
270kunique supporters
Fund↻ Build↻ Attract↻ Fund more
Spiral 02

GreenPill.Network

A book, a podcast, a network. The thesis: how technology can regenerate the world

40kbooks sold
400kpodcast downloads
12network chapters
Teach↻ Recruit↻ Ship↻ Prove
Spiral 03

Events: Sustain Web3, Schelling Point, ETHBoulder.xyz

The un-conferences where you find your people. Trust compounds offline, then ships online.

9events produced
2,500attendees
4cities hosted
Convene↻ Trust↻ Collaborate↻ Return
Spiral 04

RegenHub.xyz

A cooperative workspace for builders and changemakers.

10members
200community members
4/monthevents hosted
Convene↻ Steward↻ Fund↻ Replicate
Spiral 05

CTOLunches.com

A worldwide network of engineering leaders who break bread together. Builders eat β†’ trade hard-won advice β†’ help each other hire and ship β†’ bring the next CTO to the table. Free since 2014.

1,900engineering leaders
6+cities worldwide
12 yrsrunning
Eat↻ Share↻ Trust↻ Invite
Spiral 06

Your spiral, next.

We work with founders, DAOs, and foundations who have a virtuous loop hiding inside their org chart β€” and need the software, mechanism design, and narrative to turn it on.

Diagnose↻ Design↻ Ship↻ Scale

edge?

our secret sauce.

Three lenses we hold at once. Each one teaches us something the others can't.

Ethereum

Through Ethereum,we understand hardness.

Credible neutrality, verifiable commitments, and systems that hold under adversarial pressure.

AI

Through AI,we understand intelligence.

How loops learn, what machines can do for people, and where human judgment still has to sit.

Track record

Through our track record,we understand momentum.

A decade of flywheels built β€” we know what spins, what stalls, and how to get the next rotation cheaper than the last.

And one value function we hold across all three: syntropic, not extropian. New capacity comes from integration, not throughput. The AI transition succeeds when it produces emergent local capacity β€” not when it produces more aggregate compute.

why?

our telos.

Upward spirals increase agency, trust, resilience, and shared capacity.

We work in the lineage of syntropy β€” Fuller, Bateson, Szent-GyΓΆrgyi, Schmachtenberger. When parts come together well, the whole produces capacity the parts alone never had. Cells breathe; molecules don't. Brains think; neurons don't. A civilization flourishes when its integration is right β€” not when its throughput is highest.

who?

Kevin Owocki
Kevin Owocki
Founder Β· upwardspiral.io

About Kevin Owocki.

Kevin Owocki is the founder of Gitcoin, where he helped pioneer quadratic funding for public goods and shipped more than $60M in matching grants to open source builders. He's the author of GreenPill, a book about regenerative cryptoeconomics, and host of the podcast of the same name.

He's been writing code for 20+ years, shipping open source for 15, and designing coordination mechanisms for the last 8. Through the last 6 years, his work has been stewarded by Upward Spiral (formerly West Software Services Inc) , a software studiothat has builts upward spirals, product, and community at venture-backed startups from early-stage through exit.

you can do it.

we'd love to help.

Manifest Upward Spirals.

If you see a flywheel hiding inside your org, product, or ecosystem β€” and you need software, mechanism design, and narrative to turn it on β€” let's talk.

hi@upwardspiral.io β†’
Usually a reply within 2 business days.

get inspired.

watch + learn.

A short reel of talks and moments that shaped how we think about spirals.